The point you make with the dedicated channel is well made. Pushing into hospitality especially means the hotels can also easily cross market, provide online bookings to the other venues, and presumably manage checkouts and payments. All excellent efficiency gains. And now they are established in hotels, they can start using this to market to other large hotel chains. I wonder if groups like Starwood, Accor, etc will start to take notice...I suspect so
15c listing price is too cheap, page-72
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