Every mining camp has Foxtel, even in remote locations, and...

Every mining camp has Foxtel, even in remote locations, and that's their main competitor for market share. So I personally don't see why location would have any effect, if they are able to take market share away from Foxtel in remote locations I don't see why they can't do it in Urban areas.
A real selling point for swift is the custom feature, very useful in mining camps as there is a dedicated channel for mining site updates, mine management can convey info to workers easily.
This feature would work extremely well with aged care homes. They could use it to update residents on daily activities.