You are correct. Cyberbiz has a hardware component: a "next...

You are correct. Cyberbiz has a hardware component: a "next generation" firewall. Thanks for calling this out.

The weakness is that this is a fungible commodity device. It sits at the customer's network perimeter and is easily replaced by a competing offering. This is not wrapping the product (managed security of the enterprise) in hardware in a meaningful way. I note that perimeter based security is no longer sufficient in the modern enterprise in any case.

Success looks more like managed security pushed to each device in the enterprise. Many services can be wrapped in customised hardware. Consider, for example, 2FA, encryption, etc. Network filtering can be pushed to inline devices located at servers and wireless APs, allowing fine grained control and accounting. Many of these services have a software layer that could be used standalone as a free service tier.

I totally agree with you regarding latent demand for quality managed security. However, I don't believe the value proposition of Cyberbiz is compelling enough. A small enterprise can get 80% of the value using a commodity device with a bundled software setup wizard. Most will settle for that.