No, that is reasonable. It is based on rule of thumb where reagents are controlled for a test of this type (circa $5 cost).
Biotech/health margins are high relative to consumer product. They earn into that right based on high clinical trial risk.
By comparison, molecular tests would cost hundreds and sell for several hundred, still high margin but would be cost prohibitive for replacing or being used alongside fecal immunochemical test (FIT).
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