I don't think we know that. There is a lot we do know, but there...

I don't think we know that. There is a lot we do know, but there is MUCH MUCH MORE that we don't.
So many different angles to this and, I'm sure, there will be a lot more partnerships, collaborations and whatever to come. There is potential for all sorts of news to come out at around the time of the Arcade X launch - supposedly later this week - and then continuing up to the GameCloud launch and beyond; if the company gets the support from the advertising industry and associated parties that it was/is looking for from its Roadshow then we should continue to enjoy market attention, where that can take the SP is anyone's guess. I will point out, though, that the swirling excitement that has surrounded this stock for the last couple of weeks, started alongside the Roadshow commencing. Rightly or wrongly, I'm thinking that the Roadshow has hit its mark, all the activity we're seeing is unlikely to be just ordinary punters like us suddenly waking-up to the potential of something we don't know a lot about, IMO.
Anyway, it all looks very promising and I'm happy about the outlook for EM1 right now.
B22.