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it means...for every 14 current shares u hold now u will be given 1 new share and the 14 current shares cease to exist...this meanss for a shareholder that their shareholding would be diluted ie..140,000old shares become 10,000new shares but hopefully the shareprice will trade 14times higher..the reason companies do this is to get their capitalisation in order and allows them to raise money at a higher price..this can be a good thing or a disasterous thing depending on the company..i personally dont like it