Dalibor, Adsense caters to both publishers and advertisers. Adsense also uses an auction based system and I still fail to see the difference between the Google offering and OpenX. Both of these systems use a large database of advertisers to fill ad spaces on the publishers websites. The adslot business model is a little different in that adslot proposes to help large publishers maintain their own auction system with their existing advertisers, while lowering the barriers for new advertisers through the ad builder. In this case the publisher maintains control of the system and the database of advertisers.
WFM Price at posting:
7.8¢ Sentiment: Hold Disclosure: Held
