Location: South Melbourne Reporting to: General Manager, Sales ? APAC
The Role.
This is an exciting opportunity to use your product marketing and creative flair to help shape a unique product that is changing the way advertising is bought and sold. Become part of a rapidly growing Australian business that is expanding globally and in a newly created role, help with market our ground braking new and innovative set of products.
Background.
Adslot provides patented advertising sales automation services that reduce selling costs and increase premium-advertising revenue for its publisher clients and is a division of the Webfirm Group that employs more than 50 staff across Melbourne, Perth and London, developing innovative products and services aimed at helping customers maximise their online investment. With Webfirm?s recent acquisition of Adslot in February 2010 quickly followed by Adimise and QDC IP Technologies Pty Ltd Technologies and a successful recent capital raising business is well positioned to begin the next stage of its significant global growth ambitions. Webfirm is well supported by a very strong board and management teamincluding Adrian Giles (chairman)and Andrew Barlow (joint founders of one of Australia?s most successful global Internet company?s, Hitwise) Chris Morris (the founder and former, Executive Chairman, now Chairman of Computershare) David Burden (successful founder and CEO of Legion Interactive), Anthony Du Preez (founder of Adslot) and Adrian Vanzyl (former CTO ofSausage Software and Looksmart). The Adslot team are passionate about the growth prospects and seek individuals driven by the desire to deliver ?game changing? sales revenue solutions to media publishers. And as part of an emerging business with global objectives there are unique personal growth opportunities that a new organisation provides.
The Role
As a Product Marketing Manager, you will be responsible for the outbound marketing activities for your products. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel as a key role to drive revenue and sales success. As a confident marketing professional, this role provides a key development function to create innovative and clear product communication channels for internal staff, our clients and their buyers.
Requirements - 5+ years of software product marketing experience with at least 2 years experience in a field facing role - Proven experience in creating innovative new product marketing material and strategy - Bachelor?s in business or marketing - Very strong written communication skills - Some local overseas travel may be required - Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
WFM Price at posting:
11.0¢ Sentiment: Hold Disclosure: Held
