pbg ceo & management??

What's the opinion on the CEO Sue Morphet? I was looking at some of the statistics on PBG abd it looks to have great potential for share price gains.

Usually if financial reports mention "EBITA" all the time instead of "Net profits" they usually are trying to make the company appear in better shape than what it is. After reading the last PBG half year report it only mentions EBITA, EBITA, EBITA.... Anyway, small things like that really put me off companies and I was wondering if the management were running things for themselves or shareholders in your opinions?

Appreciate any comments.

ciao