compostable cups

I bought a cup of coffee today and noticed the coffee cups were advertised as 'compostable + biogradable' with fancy eco design etc. Thought it was very interesting how things are changing with regards to the whole eco friendly product line, consumer demand, company demand, psychological aspects, etc. IMO, Little Takas have arrived at the right time, with a mass market approach, management who are experienced and now making moves to reduce costs.
It will be interesting to read the first sales report and how EcoQuest progresses in 2011 - coles, woolies, european and US brokers.

- the coffee was lousy (bitter and luke warm). But the cup was nice.