Latest beer campaign too lame even for Online viewing!
http://www.smh.com.au/business/man-plums-beer-ads-pulled-from-the-internet-20100321-qo3t.html
"The cancellation of the ads will be an embarrassment for Foster's beer division Carlton United Breweries for what appears to be significant indecision."
"Last week CUB marketers admitted to a ''lapse in judgment''. Vincent Ruiz, the group marketing manager at Carlton Brands, told the Herald: ''I believe our target market will go looking for Carlton Draught material online. And online, it's unable to offend anyone.''
Sources at the brewer have indicated that it has, and that the company rather than the Carlton brand team made the final decision to pull the plug on the ads."
imo, management continues to be a disorganised mess. Couldn't organise the proverbial in a brewery perhaps?
fgl has its own i - snack 2.0 moment!
Add FGL (ASX) to my watchlist
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