Ann: Preliminary Final Report and Financial State, page-2

re: Ann: Preliminary Final Report and Financi... see the CEO weasel word bingo again below. imo, a more important issue would be how those higher ship rates are going to turn into s/holder EPS and cashflow - I shudder to think what type of customer 'incentives' are being offered by the CEO and his new Aust MD to increase customer uptake (there is a technique used in the wine game where wholesalers are 'incentivised' to fill their warehouses and create the illusion of growing sales and market share - profitless volume is the result).

"Chief Executive Officer and Managing Director of Aristocrat, Mr Jamie Odell, said While we are still
in the early stages of our 3-5 year turnaround, we are making important and steady progress across
the breadth of our strategic change agenda. We have clear performance benchmarks in place at all
levels of the organisation and are progressing to plan.
Our higher ship share results in North America and Australia are particularly encouraging, and
demonstrate that the improvements we are making in our product portfolio and go to market
strategies have gained early traction with customers.
However, 2010 is going to be another tough year and we have a lot of work ahead to embed
the improvements were making across the business and turn them into sustainable top line
momentum.
2010 is going to be a year of accelerating the implementation of our strategy, amid tough and
turbulent market conditions across the world. Our operational performance will continue to
impacted by these macro factors. We will, however, maintain our focus on the things within our
control: improving our fundamentals and positioning Aristocrat to take full advantage of
opportunities as they arise and as conditions improve Mr Odell concluded."