extract from The Age article, sourced from Comsec.
Date: 6/11/2009
Author: Julian Lee
Source: The Age --- Page: B6
Foster's Group launched a new advertising campaign for Victoria Bitter (VB)in July 2009. Dubbed "The Regulars", the campaign is a major departurefrom the traditional marketing strategy for the brand. VB's market sharefell to 14.97 per cent in September, compared with 15.98 per cent in July.However, Foster's believes the campaign has been as successful as the"Big Ad" campaign for Carlton Draught
VB market share fell 1% and they say campaign is as successful as The Big ad! Management still living in denial. (yet another)new CEO and senior exec team, same old outcome...When will fund mgrs demand something better?
Ann: Vok Beverages Joint Venture , page-5
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