these are the obvious key properties to choose. however we are experiencing trends in sites outside of the big ones, marketers are choosing sites which are more audience targeted.
ie hotcopper, macquarie are spending more marketing on this site on various investment opportunities than ever before. its also June ;-)
what our data is telling us, with the current slow down, marketers are obviously changing strategies, and more focus on results based advertising spend, which in the online world is far more trackable for ROI.
spend is slowing, however spend is also moving, where is it moving? trackable marketing.
let me throw something else into the pot? hard economic times mean we slow down spending, bracing for the worst, so it means not heading out for dinner as often, not spending so much on getting away, people are not flying or driving as much right now.. retail spend is slowing.. so what are people doing? staying in more often, Facebook is growing in users dramatically, the major websites traffic are increasing, people are staying in and surfing the internet.. the eye balls are also moving right now to more online focus.
I see upside only upside in online companies, thus why the continued move to online by all the large traditional publishers and ad agencys.
it may help it may not.. just my two cents worth. which may be worth 1 cent in future..
DES Price at posting:
0.0¢ Sentiment: ST Buy Disclosure: Held
