Protection of the term "hearing aid" is becoming increasingly obvious and the defining characteristic being that a hearing aid is fitted by an audiologist is clearly being pushed by all those with vested interests in that deeply established and lucrative supply chain. Billions have been invested and made from that marketing channel so it is unsurprising any threat to that is met with strong resistance.
So how do you get around it? Lobby for legislative changes, and create a new type of product which can be recognised on its own term as a 'best in class' "hearable".
Big changes are coming.
Nuheara is the instigator, and at the forefront.
NUH Price at posting:
6.5¢ Sentiment: Buy Disclosure: Held
(20min delay)
