Eko and I have been champions for better marketing for a long time.....
This announcement is a step in the right direction....but they keep falling one hurdle short....because they are leaving it up to those who read these announcements to figure it out for themselves...
IVL has a forecast of $18-$20 million FY2019....generated by clients with an annual addressable spend of $70 mill...
The words that have been missing is "a lot of this is recurring revenue" . IVL is a "repeat business" business...yes individual clients annual logistics' spend will change year on year , we only need to look the S&P transport index to get a gauge of the volatility in logistics, but the words " a lot of this is recurring in nature" could be applied..............This means AVA Group has a growing base of annual revenue and with these phenomenal growth rates forecast supplying a healthy forward trajectory with potential to supply on the upside with big ticket items...
In very very simplistic terms this business is looking more and more like your local real estate agent as a business model.....The property management division supplies the lower margin reliable cash flow and the sales group supplies the big revenue kickers when conditions are good...
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