Chart, page-16

EM1 has the chance to prove its concept in the short term. As an early mover in the space, if the imminent launch is successful and supported by a few big name sponsors, EM1 should attract a lot more attention, I expect.
The deals with Cloudzen and now ICI, and no doubt there will be others to come, are about content and attracting players to the site, they are essential parts of growing the company and as it grows it will attract more advertising revenue.
Bigger companies certainly will be looking at how the early movers perform and will be looking to do deals with the most successful enterprises, either through partnerships or outright takeovers, as appropriate, IMO. This is why it's important to launch with the right product for the market, for both players and advertisers/sponsors. Years of thought, trial and error, and recent live experience in SA have gone into this, EM1 is 'one out one back' as we race to the launch. Everything now hinges on the quality of the product and the support it can generate; so far I've heard nothing negative on that front.
B22.