I think it's because of this new article
https://www.retailtouchpoints.com/features/retail-success-stories/glassesusa-boosts-aov-15-on-orders-of-more-than-120-with-installment-payments?fbclid=IwAR03B1vG0xtZTXfqQWEWkph89_gEkhI7VlbPyECek-tHkTkQKrXcUO-6oDU