Media Updates, page-1492

The David versus Goliath analogy is bang on the global zeitgeist imo.

The public don't trust multinationals any more, and with good reason. Healy and Goldacre's books on big pharma's deceptive practices have been bestsellers, the latter favourably reviewed in the mainstream media. Since these books were published, several scandals have broken in the media that give further credibility to what these two doctors have said.

Something JH said in an interview about what A2MC was not made me wonder what she meant. I don't know if this is what she was referring to, but Nestle seems to be trying to act like a drug company.

The article below is from Stat publication produced by Boston Globe Media. Stat reports on health and medical issues. It has a reputation for tough-minded journalism. I agree with that. I love how they put the boot in with the first line:

https://www.statnews.com/2016/03/30/nestle-drug-supplements/

When a company has so many fingers in different pies, it has no clear identity. This is going against the global zeitgeist, which is the era of the artisan. Everything Nestle is doing imo is drawing attention to everything we're not. I don't see this as competition; I see it as making our brand stronger.

Nestle has been accused of mislabelling water and of using bullying tactics over obtaining water, such as in Osceola. All of this imo doesn't inspire brand loyalty. Consumers will move away if they see they have a better option.

A lot of it is about image and perception. I think that even if we grow much bigger, we will still manage to look like a David.

All IMO GLTAH