$2m loss in FY18, paltry revenue, high operation cost, newbie brand name.
The float main goal is to promote the brand, fair enough.
There's been quite a number of better brands out there, Chinese tend to stick with what they know.
This smells like WHA, but no hype. Will sit on the sideline (for now).
Application form, page-16
Currently unlisted. Proposed listing date: 3 APRIL 2019 #
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