#theroadto10000 have we reached 100 yet?, page-172

I hope you do well but I find it astounding that although you feel cheated by the company and seem to have absolutely no faith in its ability to turn things around, you continue to invest with the aim of reducing your average price. Sounds like a retailer I knew who was obsessed with growing his margin and didn't realise until too late that it was the number of actual dollars and not margin % that kept his overdraft under control.