Integration with outfits like Salesforce in the US should not be underestimated in terms of the revenues it might open up, even if only a very small percentage of the market is captured.
Just caught this article primarily about cloud growth & Microsoft. But Salesforce are mentioned specifically and the revenue numbers from cloud alone are jaw dropping.
https://www.forbes.com/sites/jonmar...d-business-could-soon-be-bigger-than-windows/
Ann: Bigtincan Secures $2.7m European Contract, page-14
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