News: BAL Bellamy's Australia first-half profit falls on China woes, page-131

Obviously products were looking tired and not up to date but the brand is
so strong and comes from Australia so it was still selling.
Formula change is what chinese mothers want.I think management have timed refresh
perfectly before SAMR approval.Cash wise company has money to spend on marketing
its time to go for it and by the looks of it they are.
Have some really big celebrities and influencers in there campaign.
Don't think A2 hasn't benefitted with Bellamy being out of the picture
with having no SAMR leaving as the only big boy from AUS/NZ
They couldn't just rely on being from Australia and clean it only goes so far.