Do you mean over 1H19?
I think A2MC is building brand awareness in the USA with its fresh milk. They are gaining traction in the USA. That’s why they are increasing marketing spend USD27m this 2H19. Who knows in the near future, A2MC will sell IF?
The selling of fresh milk in UK will still continue but not a priority for marketing spend.
Any problem with A2 formula in US/UK?, page-2
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