Beer InCider festival brochure suggests this event is the launch of single fin cans. Single fin and matskos have full page adverts in the brochure (basically the only two to have that) gage road have their logo on the map where their stall is (most are just numbers and a legend) plus they're "presenting" one of the activities. Seems they're going hard on promotion here
Gage and Matso partner of St Kilda Festival, page-13
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