To give an idea how out of touch these figures are:
You are saying that:
Just S1, 2, 3 for Chemist Warehouse is worth 1500 x 365 x $29. NB: $29 would be more like $20 in wholesale world. So you are saying $10.95m in Chemist Warehouse sales p.a. or roughly 3.5% to 4% of total Bellamys sales p.a. Nowhere near as good as you are painting.
Massive increase in demand!, page-329
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