Just saw that there is a trailer for a sequel to Angry Birds. I think that Yowie should jump back in and create another series of Angry Birds chocolates in anticipation of the release. The strategy of Yowie to abandon producing 3rd party products has clearly been the wrong move, so this could enable them to renew their strategy.
Another idea for a licensed product: Paw Patrol chocolates. This show is pretty much the biggest kids shoe in the world at the moment, and these chocolates would fly off the shelves. Even if the margins were low or non-existent, it would be a good way of introducing new customers to Yowie's products, something the company has failed at over the last 2 years...
What does everyone think of this idea?
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