I think BUD strategy is do what ever it takes to stay afloat. Going from a data IoT company, to a hardware company pretending to be a IoT company because it is trendy at the moment, now a full blown consumer business, BUD has an identity crisis. Atleast TTI seems to have settled on what it does and gets on with it. IMO
Ann: Acquisition of LIFX and Share Placement, page-150
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