The original announcement said they weren't paying more than 6 times. Therefore on $4.5m payment, suggests profit of $750k from MM.
Not sure you can build an advertising business ready to go with 2800 advertisers and 2300 additional screens for less $4.5m
The advertising will increase the overall margins on SW1 existing users. Advertisers will pay premium rates as they can tailor the message to the audience. Not seeing the downside.
Plus it opens up another industry for Swift content.
Looks like the 200k seller has finished.
Ann: Swift Completes Medical Media Acquisition, page-13
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Mkt cap ! $9.810M | |||
| Open | High | Low | Value | Volume |
| 0.0¢ | 0.0¢ | 0.0¢ | $0 | 0 |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 3 | 212896 | 1.0¢ |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| 1.1¢ | 200000 | 1 |
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