https://www.fwi.co.uk/livestock/dairy/5-cutting-edge-gadgets-from-the-dairy-tech-event
Smartbow eartags mentioned. Gives a good idea into revenue that Zoetis is generating too.
Cost: A 200-cow set up costs about £142 a cow plus £7 a cow annual service fee. Tags are reusable and batteries can be replaced for less than £2 each.
Ann: Sensera Investor Conference Call - audio recording available, page-23
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