Ann: Swift Welcomes $662 Million Aged Care Funding Boost, page-9

Hmmm! got me thinking a bit.

oOh Media
"Investment in people and systems ensures oOh! remains at the forefront of the Out Of Home sector in creating a truly unique platform that delivers the next phase of growth"

Now i would say we are definitely not 'Out of home'.

Swift
" Swift delivers customised content, communications and targeted advertising across secure closed networks"
Not sure if "secure closed networks" is an official term but i guess oOh Media would need to revise the plan to fit us in.

The thing that does not fit is the fact we have a service to deliver other than advertising which appears to be oOh's vertical.

Though a can't see a reason why oOh could not sell some ad space to their existing clients.
Especially for the specials we may set up with the likes of hoyts ect.
So could very well be a tie up there somewhere in the future.
May even work out as you suggest.
A business is a business and if it is profitable at scale it will be looked at by many i am sure.