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Following on from this @Transversal, what kind of a holding is iSentia for you?

Just out of curiosity, and not knowing too much about the types of approaches you use to investing your capital, are you looking for a relatively short-term profit taking opportunity based on the gap between its current price levels and the value you are placing on the scrip?Or is it a longer-term holding based on the quality, potential and opportunities you see for the business as it continues to turn around? What is that value and how did you arrive at it, if you care to expound? Thank you as always.