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clock Created with Sketch. 06/02/19
17:53
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Originally posted by 1ronnie:
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Lights and bulbs as consumer segment business is like eggs. As example, Farm Pride (FRM) has FY18 revenues of $86m and a NPAT of $0.5m but could only command market cap of $42m. Because it is not TECH! If LIFX revenues were similar to VIV type revenues (energy saving projects) plus more globally scalable (VIV is not, well not yet) then that would be exciting. You're now left thinking that this synergy with Ohm could happen- well, that is the story sold (and you still believe it) but as we all know, things are not as simple as it is suggested. Both BIQ and VIV have been in this space for longer than BUD and they are not having an easy time, although they have both been growing their business, but yet to be cashflow positive (despite having a substantially more moderate cash overheads and compensation than BUD).
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One thing I will say Ronnie without reading the ann yet is that LIFX is competing with Hue for the NO1 spot I watched some videos on the space. The groundwork has already been done, all IMO.
