Ann: Successful beer tender - Pinnacle Drinks, page-4

A bit about a Pinnacle:



“Pinnacle Drinks is Misunderstood, Says GM
April 14, 2016


The industry tends to get the wrong idea about Woolworths' exclusive brands business, Pinnacle Drinks, because the division hasn't widely communicated its reason for being, according to its General Manager Chris Baddock.

Baddock told drinks trade magazine that Pinnacle is effectively a supplier embedded in the Woolworths Liquor business and that there are two reasons for its existence.

"One of the reasons is entry-level brands. Every retailer has them and customers want them, so we need to compete. We call our value brands our anchor brands - the brands that we know we need in order to compete, but I wouldn’t say these are our core brands," he said.”.............
http://www.drinksbulletin.com.au/la...icle=pinnacle-drinks-is-misunderstood-says-gm



Also from 2016 :

GAGE ROADS TO INCREASE CRAFT FOCUS
by Ashailer on May 17, 2016 in Craft Beer, News

.....”Pinnacle’s continued support and ranging of Gage Roads’ products, while accommodating a reduction in contract brewing volumes, provides us with the capacity to focus on higher margin craft products and the flexibility to open up other channels to market,” Hoedemaker added.

“Our strategy is to grow our high in-house brands and become less reliant on the contract brewing of mainstream beers as we open up distribution channels in pubs and bottleshops across Australia. A key pillar of our strategy to successfully make that transition is a big focus on building national awareness of our brands.

“We are currently in the process of expanding our sales team on the Eastern seaboard and opening up more opportunities for consumers to trial our products and engage with the Gage Roads brand values and ethos.”

The Pinnacle Liquor Group is a subsidiary of Endeavour Drinks Group, formerly Woolworths Liquor Group.
https://www.beerandbrewer.com/gage-roads-to-increase-craft-focus/



As said good support
Not from the similarly named Pinnacle Investment Group which used to hold 6.65% of GRB but dropped below the substantial holder line on September 12 last year .
https://hotcopper.com.au/documentdownload?id=uOMxKKzFkiWRTLKhOROKAxjvTDYC6ge+zRGZp+V7ke92GA==


Cheers