BAL 0.04% $12.88 bellamy's australia limited

New look on the shelfs!, page-29

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    Release of a major new product or release into new country falls smack bang into market disclosure rules. Why do you think every time an iPhone is released there is a big dog  and pony show. Yes agreed minor releases that are not market sensitive do not need to be reported. On top of that a Release should be accompanied by a marketing drive to maximize impact.
 
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