I think Market is pricing in a substantial slow down in economic growth in 2019, which is a direct co-relation to lesser spend on advertising dollars.
I'm optimistic 2019 outcome is better than some of the news out there, but negative sentiment can really affect advertising spend and all other business spending. Our local analysts are predicted a rate hold, an analyst from Singapore was predicting the contrary, Oz rate cuts end 2019, which is simply a bet that things will slow substantially for the Australia economy.
I wouldn't worry too much unless the NEC story and fundamentals change substantially.
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