jant I think we have a different slant on innovation, do you mean invention ? Tesla didn’t discover advertising , but it uses it in an innovative way to get good results . Mercedes and Audi tried to go ev a long time ago, and walked away because the couldn’t get the batteries to function satisfactorily. Tesla has skipped away now with battery development, and not just ev’s. Of course that’s innovation. Just out of curiosity jant are you a climate change skeptic ?
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