$50m was built up over many years.
They had a good run selling soccer boots, prior during and after the 2014 world cup.
it also help in 2015, the chinese president announce plan for china to eventually host and win the world cup.
whether the $50m is still there in the bank account, or has been siphon off by the founders to feed his gambling habit.. that's the 12 cents per share question ?
China athletic footwear outlook, page-129
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