Ann: Swift Buys Digital-Out-Of-Home Media Network, Medical Media, page-9

The key I think is in the cross fertilization of the advertising and content to both sides of the business.
If we assume Hartleys numbers are in the ball park (which doesn’t include advertising revenue on the current business) then 2018fy looks good anyway. They forecast $4.3 mill EBITDA for 2018/19 so we should see approx $2 mill for the first half. Then add some advertising revenue and some revenue from eSports, we could easily see 5 mill for the full year. We don’t know how MM is travelling this financial year, but let’s assume they have done their DD and they are happy (otherwise why buy it) then add back some cost savings and add in some integration costs. In other words, MM should at least wash its face this year. Given they’ve only paid $4.5 mill at this stage, I don’t see that as heavily dilutionary. I see it as more of a punt on the upside on expanded revenue.