You are right on the money, Mal.
Even one of the rusted on CEO/Cellmid supporters has broadly hinted that in a thread he/she has just started, although why L'Oreal might have the slightest interest in Cellmid is a mystery to me. However, I suppose anything is possible in today's commercial world.
Nevertheless, it shows that at last dawn is breaking, and light is shining, and the penny you dropped long ago is finally falling.
Congratulations to you, and shame on me for mixing metaphors.
Merry Christmas
Phil