I would stay away from Pure Profile. From what I can see, these guys are going to have massive cash flow problems and probably can't invest without borrowing more money. They probably can't even pay their bills on time and I reckon they would have people beating down the door. Don't laugh, I've seen this with other companies in the digital space ! Getting constantly harrased by people asking for their money !
PPL will almost certainly have to borrow more money at a high interest rate just to stay afloat. Look at their fin statements .... not pretty reading at all despite the brave face from their leadership who are from all reports good people.
The place looks like a total mess right now and they were once a great company, but have made a series of purchasing blunders without fully understanding what they are getting into and probably won't recover anytime soon. All this shouldn't come as a surprise to you as it's well documented in the media.
In my opinion I would stay the heck away from this company.
Good luck with your choices.
