Ann: Amended - Purchase agreement to supply lithium-ion batteries, page-16

This last announcement clearly suggests a shift in the management approach to the negotiating of a deal.

Prior to this latest announcement the deals were opened ended with rubbery timelines and limited commitment from seller and buyer. Just a series of documents drawn up by egos protecting their space.

This announcement puts both companies on the line. Just the way it should be.

Basically saying you can have exclusivity for a period provided you perform.

Soft sell contracts are useless, they go nowhere. They finish up with a group of accountants and office administrators, justifying their office chairs by turning over paperwork.

Leaders make things happen.

My gut feel from this last announcement clearly suggests that Kobi now wants action.

Why not. If you believe that the technology is “special” and will deliver serious advantages to battery manufacturers and users - then get on the front foot and sell from a position of strength.

Fridays announcement to me, says UTR means business.

A company can create the perception of being a secondary player and operate within a culture of “hoping” to succeed or alternatively back themselves in and get on the front foot and say you can have the opportunity of using our technology but you must pay for that opportunity

Now you are on the front foot Kobi, stay there or only deal with those that want to pay