Ann: Launch of White Label Global OTT Service, page-2

Explains that buy yesterday morning. Insiders indeed and very leaky.
" TV2U LAUNCHES INDUSTRY-FIRST WHITE LABEL GLOBAL OTT SERVICE
Coincides with a partnership between Akamai and TV2U to improve revenue generation
for content owners, giving regional and niche content global reach
TV2U International Limited (ASX:TV2) (TV2U or Company), a specialist OTT TV platform
provider, announces the industry’s first white label multi-tenanted live and on-demand
global OTT service. The rollout has started with the launch of TV2Africa, which is now live.
The TV2Africa streaming platform is available direct-to-consumers. It’s multi-tenanted in that
it will soon be added as a white label branded service for the customers of ISPs and
operators in the region. TV2Brazil, TV2Indonesia, and several other iterations of the global
white label service that will operate in the same multi-tenanted fashion, are expected to
launch in early 2019.
The move is part of a worldwide partnership between TV2U and Akamai to create a fully
managed solution for local and niche content owners to better monetise their video assets.
Akamai’s technology has been implemented into TV2U’s IVAN-X content management
and data analytics platform to handle global delivery and in-stream advertising.
The monetisation model and Akamai partnership:
TV2U’s white label OTT service changes the revenue flow for content owners. Rather than
selling content access rights that put a cap on what revenues can be secured with those
assets, TV2U’s approach lets content owners retain ownership of their rights. Instead, their
content can be offered to viewers through TV2U’s platform on either an exclusive or nonexclusive basis under a revenue share AVOD model.
This is made possible due to the partnership between TV2U and Akamai. TV2U’s IVAN-X
platform is built upon advanced data analytics, which means it’s capable of offering
advertisements that are highly relevant and tailored to the individual preferences of each
viewer. Akamai’s integrated advertising solution is layered on top of this, injecting
advertising directly into each consumer’s encrypted content stream. Akamai’s CDN is also
being used to deliver content at scale as the service rolls out globally.