Ann: 2018 AGM Presentation, page-26

Pivalde, I am no trading expert, but I think it is just Nasdaq traders. When someone like Zac's calls Prana a "sell", to some that means "short", so even if holders are not selling, the price can decrease on short trades alone, driven by the NASDAQ. I don't think any big time traders are involved. Right now the price is down to record lows, but my 1yr RSI is still at 44, which is not really oversold, as you would expect at this low price. IMO, if there is another chance to drop the price, they will do it. Some positive news from time to time could help. Good luck with that.

FWIW Zac's has PRAN as a "hold"