Yes, $500k p.a EBITDA from the unit, but PPL sold it for only $200k of actual cash (and a few shares).
Questionable.
It was sold to former owners of Sparc Media, who are substantial shareholders of PPL.
Anyway, it's done now, and shareholders can only trust in the directors, and their intentions as to why this was done. This part of the business employed 12 people, and was stated to be cash intensive to run, so the sale should have little effect on the overall business - perhaps it was for the best.
AGM tomorrow, looking forward to Nic's address, pity I'm on the other side of the country, would have liked to attend.
I hope somebody here is attending and can fill us in on what happened.
I would be interested to know how the "BronTech" partnership is going, if someone could please ask. This was a good partnership for PPL. BronTech is a Blockchain company.
"Brontech rewards consumers who share their transactional data through its consumer app. This data is used for studying the consumer market and developing market insights. To date, over $40 million worth of transactions have been tracked through the Brontech platform. The transactional data is complemented with granular demographics and behavioural data that is used to further develop accurate market insights.
The partnership will begin in Q1FY19. Pureprofile members will be able to connect their Brontech transactional data to their profile. This will allow research to be targeted to members based on their purchase history and also allow this data to be appended to existing research. Pureprofile’s survey feed will also be embedded in Brontech’s consumer app, enabling Brontech users to answer research questionnaires."
Gw
PPL Price at posting:
9.1¢ Sentiment: None Disclosure: Held
