Ann: Funds Under Management & Active Customers - October 2018, page-7

Lost interest in Raiz the moment it went from Acorns to the poorly name Raiz identity. Basically took all the good will built up around the Acorns brand, and tossed it down the toilet. I know the Australian arm of Acorns was purchased and re branded, but the poorly executed marketing and naming of 'Raiz' stunk of arrogance. It reminds me of when a 'baby boomer' decides they want to own a cafe, purchases a successful existing business, with no thought as to why that business is successful, and ultimately runs it into the ground.