iSentia is still the market leader with around 70% market share in ANZ region.
iSentia lost few clients to competitors due to high copyright costs.
If bringing the copyright costs at same level to the competitors, iSentia is likely to win back these clients, which is good for medium and long term prospective.
Any thing between $2m to $5m reduction in copyright costs, would send ISD to 50c.
Furthermore, we have additional $5m cost saving next year, and further possible cost cut to come.
Although don't forget, Meltwater was using iSentia content to service their clients, and iSentia won the case last year.
"a $2.5 million step-up in copyright expenses and increased investment in [t]ransition to cloud technology [and] continued investment in R&D roles to deliver world leading SaaS platforms”.
92 On 23 August 2017, a presentation was given on behalf of the Isentia Group in relation to its results for the full financial year 2017. In that presentation, observations were made that Australia and New Zealand revenue had been impacted upon by customer churn and competition during the year “relating to the copyright agreement”. It notes an increase in expenses “mainly due to $5.3m copyright cost increaseand acquisition related costs in Asia”.
