No name milk powder is like $5.70c in Woolies as home brand.
So I was basing a basic base line for a sales valuation of 5000 tonns at $5 per kilo being 25 million worth of sales as a base line per year.
This is worst case, but Keytone isnt a Home brand, its a boutiqu brand with goat milk power and other A2 varieties, so it would be more that $5 a kilo, but I dont have the data to prove that yet.