Ann: 2018 AGM Presentation, page-53

Magnis claims it will compete in the highly competitive and cost intensive business environment of the global battery market. Magnis also claims its batteries are unique. Magnis also makes the inference that a boutique (in comparison to Panasonic and their ilk, revenue of US$70b in 2018 - was that figure correct?) operation is sustainable, and somehow competitive (probably with ongoing ramp-up, which means extra investment). 

I believe Magnis's current proposal is to roll out production mid-2019 from the 2nd hand equipment which the original owner, with hundreds of millions of dollars to invest (when the equipment was new, under guarantee, and installed on site as per their specifications - is that right?), couldn't make it work? 

I'm not even going to mention the supply of raw materials, labour (was qualified, trained machine operators required?), electricity, rent etc. etc. and that's assuming everything works smoothly and something doesn't need replacing (which is often the case with 2nd hand machinery, especially machinery which has been mothballed for a while, and then picked up and moved. And was machine modification required to be compatible with the Magnis process?) before a single dollar comes in.

It's a question of metrics; XX (in) * XX (operation) = XX (produced). The final question is does anyone want the batteries (I suggest yes, everyone wants batteries), but at what price? It seems unlikely that Magnis will price-setters, rather than global price-takers (given their currently non-existent global battery footprint and boutique size meaning price setting will be difficult, if we're being polite).  

Given the near 3 year low, it certainly seems like the market is aware of the headwinds facing Magnis.

Did you get your top-up yet?