I am not sure if KMD was counting much on OBOZ delivering revenue growth through OZ.
I recently read an article regarding Macpac which said that people are buying outdoor gear as a more durable and higher quality alternative at a higher price.
Not sure if this really translates to shoes.
I think most of KMD shoppers are not the hardcore outdoor. There is a mass market component which just does buy the hiking gear.
Maybe OBOZ may release some ski bootd next season which may be a bit more well received.
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